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Tokenmaxxing: Fuel for Innovation or Fast Track to a Budget Hangover?
Tokenmaxxing is the latest buzzword making rounds in AI driven companies. At its core, it is simple: encourage, even expect, employees to maximize their use of AI tokens.…
4 min read
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Eli Lilly’s Direct-to-Consumer Strategy in the Lucrative Weight Loss Drug Market
In a highly competitive and multi-billion dollar weight loss drug market, Eli Lilly’s innovative strategy focuses on direct-to-consumer initiatives. On January 4th, 2023, Eli Lilly unveiled LillyDirect, a…
4 min read
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EU AI Act
On Friday, December 8, 2023, the European Parliament and Council reached political agreement on the European Union’s Artificial Intelligence Act (“EU AI Act“). The EU seeks to create…
4 min read
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Perils & Pitfalls of Celebrity Endorsements
A November class-action lawsuit implicated soccer star Cristiano Ronaldo, alleging his endorsement of the CR7 non-fungible token (NFT) collection misled buyers into acquiring potentially unregistered securities. Initially highly…
4 min read
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Innovative Product Ideation: Leveraging Generative AI for Inspiration
In the fast-paced world of product development, innovation is not just a goal; it’s a necessity. Companies must continuously evolve, adapting to consumer needs and technological advancements to…
4 min read
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Exploring Secure Development Lifecycle (SDL)
Introduction For optimal outcomes it’s imperative that security should be built-in from the inception of the project. The applicability of this conventional wisdom is compelling in the ever-evolving…
4 min read
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Defense in Depth measures for Cybersecurity
Applying Defense in Depth philosophy to securing data.
4 min read


