The Evolution of Go-to-Market in SaaS and Tech In the ever-evolving landscape of Software-as-a-Service (SaaS) and technology, the traditional paradigms of Go-to-Market (GTM) strategies are undergoing a seismic shift. The emergence of “Product-Led Go-to-Market” signifies a departure from conventional sales-driven approaches, placing the product at the forefront of user acquisition, retention, and expansion. This comprehensive